Home Staging: the secret weapon for 2020 selling success
It’s 2020 and we are already seeing a change in the property market. Optimism is growing, but so are buyer’s expectations.
With social media putting “real life” show homes in the faces of consumers daily, property buyers are looking for something that not only ticks the physical boxes but the emotional ones.
“95 per cent of our purchase decision making takes place in the subconscious mind”
Gerald Zaltman
Harvard Business School professor
Staging a property for sale can add a different dimension to your selling success. A far cry from “just placing” furniture in the right places, effective staging creates a vision of a lifestyle and engages with your prospective buyer’s subconscious through scent, temperature even sound. By allowing the prospective buyers to fully immerse themselves in how it would feel to be in that life, they build an emotional connection to the property.
Emotion and connection sell, which is why staged homes sell faster.
From the moment a prospective buyer walks into a property, they should feel welcomed, guided, excited, inspired and connected. Once they have this connection with the property they will continue to grow their relationship and really visualise their future in the home.
Once they are in love….they will offer. Afterall, who would risk losing “the one”!
HOME STAGING TIP
Placing a mirror in the hallway is a great way to literally allow your prospective buyer to see themselves in their new home as they arrive and leave. It’s a powerful technique!
What do we do?
At Little Barn Door, we pride ourselves in not only creating beautiful spaces but intelligently profiling your target buyer to ensure everything is selected to build an emotional response as they connect with the lifestyle vision that they are dreaming of. This is why our clients get great results and give us 5 * reviews.
Want to learn more?
Looking to sell a Hampshire property this year?
It’s time to connect with Little Barn Door.