4 steps to identify your target buyer

Knowing the target buyer will help you determine the optimal way to prepare and market your property for sale. 

But, how CAN YOU FIND OUT who your target buyer is?

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These 4 steps, will give you the knowledge you need to make the very best decisions in your selling journey.

JUST 4 KEY STEPS

What was your situation when you moved into your home?

The majority of the time a target buyer’s situation will mirror this.

Look at the neighbours who have moved into your area recently?

People who have recently moved in to your area are likely to be in the similar wave of life as your target buyer.

Audit your local amenities

The chart below shows the amenities that each buyer demographic might be looking for in a property location.

Who are the amenities in your local area best suited for?

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Speak to a selection of local agents to see who they have sold to over the past 6 months. 

As with neighbours, this is going to give you a good indication of who your area is appealing to.

For more information about your area demographics, click here.

As experts in the Home Staging industry, we know how to get the best out of a property sale. From First Time buyers to Empty Nesters, we have tips to help you capture the attention of the right audience as secure your sale.

We offer our followers a 20 minute COMPLIMENTARY kickstart call, which can be arranged in just 1 click.

Natalie Evans